Isn’t “have fun” the best advice for nearly everything? Marathons? Weddings? Even certain kinds of funerals? Okay…childbirth, maybe not so much. But book launches? You betcha.
Here are the ingredients I added to my launch of Altitude this past weekend:
1. Comfy environment—our sweet library’s main room, complete with fireplace
2. Refreshments—cookies and cake and savory nibbles provided by me and some wonderful friends
3. One brief, action-filled chapter read out loud in my most animated set of voices
4. A 15-minute armchair interview by my trusted writing friend Lorna, who asked challenging questions I had not seen in advance
That’s it! The rest was just selling and signing and hugging and thanking.
If you’re an author who happens to be shy, this format gives you some structure to hide behind. If you’re a show-off like me, it gives you a platform to share yourself beyond what your words on the page have done.
And refreshments? They ensure everyone’s goodwill. If your book is not their cup of tea, they can just go have a cup of tea. 🙂